The truth is, your butcher or grocer doesn’t always know the life story of the steaks or meat they’re selling. They don’t know where they were born, how they grew up, or what they were fed. These are essential factors that differentiate good meat from great meat, which is why we only source traceable beef and pork. All of our meat is 100% traceable from birth to table with strict protocols in place, which is what makes our products consistently excellent.

Simply put, breeding matters. It affects the flavor, tenderness, and juiciness of each piece of meat. The best steak comes from the best type of cow and the best pork from the best breed of pig. Yet, a majority of ranches breed for efficiency rather than taste, which drastically reduces the quality of the meat. Our elite ranchers specialize in Black Angus cattle and heritage breed hogs and have spent generations continually improving their herds through natural selection and superior seedstock genetics. These cattle and pigs have documented pedigrees, whereas most commercial cattle are not even registered. Essentially, our producers specialize in breeding the Aston Martins of the livestock industry and are always upgrading the quality of the herd to make it better each year. Plus, these cattle are kept separate from other cattle in the supply chain to ensure quality control and consistency.

Traceability is important, but it’s just one part of the equation to making great meat. Another key component aside from traceable beef and pork includes the elimination of artificial growth hormones. Most ranchers use artificial growth hormones to fatten up their cows and pigs quicker, but they sacrifice taste in the process. Artificial growth hormones make meat tough and tasteless and it isn’t the natural way to go about raising livestock.

It’s not easy to achieve U.S.D.A. Prime Grade. It takes years of refinement, decades of expertise, and generations of livestock management to accomplish such a high merit consistently. U.S.D.A. Prime Grade is based on the marbling and texture of cuts and is the highest quality American beef you can purchase. Our ranchers have refined their traceable beef to reach this level of grading and adhere to the highest possible standard. Most of the beef you receive from Rancher’s Prime will be Prime grade because of our ranchers’ protocols.

Our ranchers employ Temple Grandin methods and raise their cattle naturally on open pastures to help them live a stress-free and happy life. They care about more than just the bottom line in raising traceable beef and pork, and they keep their well-being top of mind. Calves are kept with their moms, herds are left to roam free, and shelter is tailored to their needs. They also don’t compromise when it comes to treating their livestock to the luxury life. They’ve got the best feed and care, ponds a plenty to soak in, green fields of grass to roam, shady areas for naps, and friendly ranch dogs to keep an eye on them.

Rancher’s Prime is dedicated to supporting stewards of the land who sow American soil. Whereas some meat subscription services source their product internationally, we exclusively partner with American ranches as a way of showing our appreciation for their craft in raising traceable beef and pork. Ranching is crucial to the economy and oftentimes ranchers are subject to hardships from weather, natural disasters, supply and demand, government regulations, and more. A recent legislative act that has hurt them significantly was in 2015 when Country of Origin Labeling (COOL) regulations were rolled back. Without this policy, now meat products can come in from other countries and still be labeled as “Product of U.S.A.” if it is processed (or simply cut) here.
By building a network of elite ranchers across the U.S. and distributing their product on a national scale, we're helping them strengthen their presence in the marketplace against foreign competitors in addition to modernizing their distribution network. Ranch life is a very physical, no-days-off kind of job, and our humble and hardworking American should be at the forefront of our markets.